30 Jan '16, 5pm

What do you think of Acura's new "supercar"?

What do you think of Acura's new "supercar"?

Acura is debuting its new NSX supercar in a wordless, classic rock-backed 30-second commercial released on Friday. See also: Jerry Seinfeld won't be getting the first $205,700 Acura NSX after all The spot — the car brand's first appearance at the Big Game since its 2012 ad featuring Jerry Seinfeld — artfully showcases various design aspects of the NSX against vivid red, white and blue backgrounds and the primal vocals of Van Halen's "Running with the Devil." The ad is entitled "What He said," and the idea behind it is that the car is better described with sounds and imagery than words alone. It was created by the agency Mullen Lowe Los Angeles, and Acura claims its the first time Van Halen has released that particular song for advertising purposes. “We wanted to convey the excitement of the NSX to a big Super Bowl audience,” said Jon Ikeda, vice president and general manag...

Full article: http://mashable.com/2016/01/29/acura-nsx-super-bowl-ad/#3...

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