29 Jan '16, 9am

Swarovski polishes brand image with sparkly new CSR Web site

Swarovski polishes brand image with sparkly new CSR Web site

Image from Swarovski Foundation’s Web site Lifestyle brand Swarovski is making its corporate social responsibility initiatives crystal clear with a redesigned Web site for its foundation. Swarovski Foundation’s site has been given a cleaned up look, creating a space for consumers to learn about its work fostering education, supporting health initiatives and protecting the environment. Consumers, especially the up-and-coming millennial generation, are concerned about the impact of the brands they buy from, making CSR a key differentiator. Corporate citizenship Swarovski’s new CSR site was unveiled at the start of 2016. The new design opens with the headline and call-to-action to “Give. Support. Inspire.” Screenshot of Swarovski Foundation Web site On the homepage, consumers can read about the Swarovski Foundation, which was founded in 2013 to honor the memory of Daniel Swar...

Full article: http://www.luxurydaily.com/swarovski-polishes-brand-image...

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