29 Jan '16, 9am

Acura Taps Van Halen for a Hard-Driving Super Bowl Commercial - New York Times

Acura Taps Van Halen for a Hard-Driving Super Bowl Commercial - New York Times

Licensing a classic song by a popular band like Van Halen or Aerosmith can cost six figures for one-time use during the Super Bowl, said Josh Rabinowitz, director of music for the Grey Group in New York. (Acura did not say how much it paid.) If the agency wants to use the song for a monthslong campaign, the cost could run into the millions, he said. Savvy music labels also raise the price when they know an agency badly wants a certain song for a Super Bowl spot.

Full article: http://www.nytimes.com/2016/01/29/business/media/acura-ta...

Tweets

What do you think of Acura's new "supercar"?

What do you think of Acura's new "supercar"?

mashable.com 30 Jan '16, 5pm

Acura is debuting its new NSX supercar in a wordless, classic rock-backed 30-second commercial released on Friday. See als...

The NEW

domainersmagazine.com 06 Feb '16, 8pm

Take a look at this year’s GoDaddy Super Bowl ad before the big game airs. In a worldwide exclusive for Domain Name Wire, ...

Death Wish Dream Comes True with Super Bowl Ad

Death Wish Dream Comes True with Super Bowl Ad

dailycoffeenews.com 28 Jan '16, 5pm

While the average cost for 30-second ad placement in the Super Bowl these days costs approximately $4 million, Death Wish’...

.@ShiekhShoes is restocking a ton of Air Jordan XIs next week:

.@ShiekhShoes is restocking a ton of Air Jordan...

uk.complex.com 29 Jan '16, 9pm

No one does an Air Jordan restock quite like Shiekh Shoes, but the retailer may have outdone itself with this one. Just in...

Chip Shot: Intel Delivers Game-Changing, Immers...

newsroom.intel.com 29 Jan '16, 4pm

Intel is proud to bring to life the Super Bowl 50 Host Committee's vision for high-tech experiences in the fan village. A ...

aegypti emergency.

dotearth.blogs.nytimes.com 01 Feb '16, 6am

In the Americas, epidemic dengue was effectively controlled along with epidemic yellow fever in most of the region by the ...

Super Slick, Super Portable Styrofoam Slicer

Super Slick, Super Portable Styrofoam Slicer

hackaday.com 28 Jan '16, 9pm

Starting with a simple PVC tubing frame to form the bow of the cutter, the rig ends up looking a little like a scroll saw ...

Drake stars in @Jumpman23's new Super Bowl comm...

thefader.com 07 Feb '16, 8pm

is really cashing in during this year's Super Bowl, starring in not only a T-Mobile ad but also Air Jordan's new #WEAREJOR...

The NEW

domainersmagazine.com 08 Feb '16, 2am

We have the banned GoDaddy commercial for the Big Game, also known as Super Bowl(tm) 50. The Carolina Panthers will be fac...

An Important SEO Lesson From a Squandered Super Bowl Commercial by @5le

An Important SEO Lesson From a Squandered Super...

searchenginejournal.com 04 Feb '16, 4pm

With ad-blocking the current hot topic in marketing and even general media, there is one event that is immune to ad blocki...

Watch Drake's Air Jordan Super Bowl commercial

stereogum.com 07 Feb '16, 9pm

Turns out Drake is starring in not one but two commercials that will be airing during the Super Bowl tonight. We’ve alread...

Super Bowl tickets will cost you somewhere between the price of a 2-week vacation and a Rolex:

Super Bowl tickets will cost you somewhere betw...

marketwatch.com 26 Jan '16, 8am

After Peyton Manning and the Denver Broncos celebrated an upset over Tom Brady and the New England Patriots, and the Carol...

Odell Beckham Jr. is going to wear Air Jordan IVs in a Super Bowl ad this year:

Odell Beckham Jr. is going to wear Air Jordan I...

uk.complex.com 27 Jan '16, 4pm

Odell Beckham Jr. is going to Super Bowl 50 — sort of. It's been announced that the Giants wide receiver will star alongsi...

adidas made custom "Horween Leather" Stan Smiths for Super Bowl 50:

adidas made custom "Horween Leather" Stan Smith...

uk.complex.com 01 Feb '16, 10pm

have received their own adidas Stan Smith Horween leather customs for tonight's event. Each sneaker is adorned with detail...

SuperCam: Cam Newton Leads Under Armour Into Th...

kicksonfire.com 25 Jan '16, 6pm

With two weeks of Super Bowl hype that’s basically free advertising for them, Under Armour has a huge opportunity to intro...