31 Aug '12, 6pm

Ford's Lincoln Luxury Cars Coming to China in Second Half 2014

Ford's Lincoln Luxury Cars Coming to China in Second Half 2014

, Lincoln, will begin selling cars in China in the second half of 2014. The firm will begin meeting with dealers interested in becoming part of the automaker’s independent dealer network in China in the fourth quarter 2012. With the luxury segment in China forecasted to surpass the United States’ by 2020, Ford is committing to an aggressive growth strategy. This effort is the company’s largest expansion efforts in 50 years. The sale of luxury vehicles is expected to rise to nine percent from its current six percent market share, which would be an increase of 50 percent. According to global automotive forecaster IHS Automotive, annual sales of luxury cars in China are expected to be approximately 2.7 million units in 2020. "Globally, we're seeing a new generation of luxury clients who value more individualistic and tailored options," said Jim Farley, group VP, global market...

Full article: http://www.justluxe.com/luxe-insider/trends/feature-18175...

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