29 Aug '12, 4pm

Ford to sell luxury Lincoln brand in China

Ford to sell luxury Lincoln brand in China

Ford said Tuesday it would bring its Lincoln brand to China in two years, pitching the vehicle to the luxury segment of the world’s largest car market. Lincoln cars, Ford’s luxury brand, would be available in China in the second half of 2014, the company said in a statement. As the world’s largest auto market, China has become increasingly important to foreign players like Ford and General Motors. “With Lincoln, we will be expanding our product offering to cover China’s fast-growing luxury car segment,” Dave Schoch, CEO of Ford Motor China, said in the statement. Ford has previously announced plans to bring 15 new vehicles to China by 2015. But the latest announcement comes even as growth in China’s auto sales slows, hit by an economic slowdown and limits by some Chinese cities on vehicle numbers out of concerns over congestion and pollution. China’s overall vehicle sales ...

Full article: http://www.luxuo.com/automobile/ford-luxury-lincoln-brand...

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