30 Nov '15, 5pm

DFS Group leverages crowdsourcing for holiday philanthropy

DFS Group leverages crowdsourcing for holiday philanthropy

DFS Group’s #JoyToYourWorld LVMH-owned luxury travel retailer DFS Group has teamed with Make-A-Wish International to grant children’s wishes this holiday season. The #JoyToYourWorld partnership furthers the gift-of-giving ideology by bringing joy to the lives of children with life-threatening medical conditions. The effort, which officially begins Dec. 1, brings together crowdsourcing and social media to donate to Make-A-Wish International’s cause. Special delivery DFS consumers are encouraged to link their social media accounts to Thunderclap, a crowdsourcing platform that amplifies messages through “the power of the crowd.” Doing so will help DFS spread the word as it grants wishes to children with the help of Make-A-Wish International. Consumers must also follow DFS on social media and like #JoyToYourWorld photographs either on Facebook, Twitter or Tumblr. For every pos...

Full article: http://www.luxurydaily.com/dfs-group-leverages-crowdsourc...

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