30 Nov '15, 10am

Chanel touts outside interests in educational Château Canon vineyard promotion: Alongside promotions for its a...

Chanel touts outside interests in educational Château Canon vineyard promotion: Alongside promotions for its a...

Chanel-owned Château Canon in Saint-Emilion, France Alongside promotions for its apparel, accessories and N°5 fragrance, French fashion house Chanel is bolstering its fine wine business. The house has been involved with the winemaking industry for two decades, but many consumers may be unaware or unfamiliar with Chanel’s ventures outside of fashion. Due to luxury’s far reaching fronds, brands have diversified offerings beyond their original dealings, with many entering the hospitality and culinary space, two industries that have maintained momentum and trendiness among affluents. “Luxury brands today are diversifying their portfolios by buying companies that create verticality within their respective principal holdings,” said Rebecca Miller, CEO of Miller & Company , New York. “Due to the increase of strategic partnerships, we have seen many brands investing in complementa...

Full article: http://www.luxurydaily.com/chanel-touts-its-outside-inter...

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