30 Nov '15, 8am

Emoji word of the year reflects importance of visual communication

Emoji word of the year reflects importance of visual communication

2015′s Word of the Year The Oxford Dictionary has named an emoji as the official word of the year, revealing a major shift in consumer behavior towards mobile and visual communication, which is likely to incite more marketers to incorporate imagery in their messaging. The highly regarded dictionary manufacturer has designated the pictograph titled Face with Tears of Joy as the word of 2015, reflecting the significance visual imagery has in today’s culture. Marketers have been keen to tap into that, and must continue to do so by communicating with consumers through their language, leveraging emojis and other visual concepts. “Oxford’s choice of an emoji as its ‘word’ of the year shows a lot about how we interact in 2015,” said Joe Cecin, president and chief operating officer at Nervve. “When it comes to mobile, this holds even more true as we are granted an entire keyboard ...

Full article: http://www.luxurydaily.com/emoji-word-of-the-year-reflect...

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