30 Nov '15, 7am

3 big mistakes brands make on mobile

Scott Weller is cofounder and chief technology officer of SessionM By Scott Weller United States retail sales in the months of November and December are forecasted to increase 5.7 percent year over year, reaching $885.7 billion. That is an increase from the 3.2 percent growth rate predicted earlier this year, and the highest since the 6.3 percent rise in 2011. According to another study, 43 percent of consumers reported that they will shop via their mobile device or smartphone this year, with another 54 percent of people saying they plan to research products while holiday shopping on their mobile phone or tablet. With that in mind, brands’ mobile presence is more important than ever this holiday season. Still, there are a few mistakes that many of them are making when thinking about mobile: Equating “mobile loyalty” to “points program” The term “loyalty” has gotten a bad r...

Full article: http://www.luxurydaily.com/3-big-mistakes-brands-make-on-...

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