29 Nov '15, 8pm

How 3 high-end brands balance #luxury with #ecommerce https://t.co/x627zD48it via @digiday

How 3 high-end brands balance #luxury with #ecommerce https://t.co/x627zD48it via @digiday

On April 1, super-luxury brand Chanel announced that it would be opening an e-commerce store this fall. It wasn’t an April Fool’s joke, and legions of fashion-forward Frenchwomen would have been forgiven for gasping in shock, since it was only in 2013 that Chanel’s global director of fashion Bruno Pavlovsky said that “fashion is about clothing, and clothing you need to see, to feel, to understand.” Luxury e-commerce is increasing its presence across the board: Fendi announced in January that they would have e-commerce offerings by spring this year, and Tom Ford announced last year that it would start selling its $2,000 bags online. Business of Fashion reported in October that by 2020, online is expected to drive 40 percent of sales growth for luxury brands. Even though Chanel and Fendi caved, only 40 percent of luxury retailers sell online, according to Lucie Greene, world...

Full article: http://digiday.com/brands/3-high-end-brands-balance-luxur...

Tweets

3 big mistakes brands make on mobile

luxurydaily.com 30 Nov '15, 7am

Scott Weller is cofounder and chief technology officer of SessionM By Scott Weller United States retail sales in the month...

#Luxury Brands News

worldnow.xyz 02 Dec '15, 3am

Business Trends Money Tips Successful Story Hi-Tech IT Security IOS Android Entertainment Sports NBA MLB Lifestyle Diet fr...

Hey ShoeTease! I want to win 3 @beclickless hig...

shoe-tease.com 29 Nov '15, 2pm

Request unsuccessful. Incapsula incident ID: 187001610137748603-325544686959397399

SEO for Your E-Commerce Website: 7 Considerations https://t.co/4QHEmTE0nV

SEO for Your E-Commerce Website: 7 Consideratio...

semrush.com 28 Nov '15, 3pm

Most e-commerce websites have a hefty amount of products on their sites. If you don’t make it easier for your customers to...

What is luxury? via @rollsroycecars

rolls-roycemotorcars.com 03 Dec '15, 9pm

Scholze and Wierzba curated their exhibition to challenge common perceptions. Through a series of carefully chosen objects...

7 things Domainers should do before the end of the year

7 things Domainers should do before the end of ...

domainnamewire.com 01 Dec '15, 2pm

A December checklist for domain name investors. It’s December 1, which means the end of the year is rapidly approaching. W...

10 #Sustainable Efforts by #Luxury Brands You N...

luxurysociety.com 01 Dec '15, 12pm

Business news for the luxury industry Luxury members-only business club Social networking platform for luxury brands Busin...

#Luxury Brands News

#Luxury Brands News

worldnow.xyz 07 Dec '15, 8am

A lot well recognised extravagance organizations, big brands on the other hand units are working hard to be among the best...

5 ways luxury fashion brands should market to m...

luxurydaily.com 02 Dec '15, 7am

Andrea Van Dam is CEO of Women’s Marketing By Andrea Van Dam Ask a twenty-something woman to tell you about her favorite l...

via @LuxuryDaily

via @LuxuryDaily

luxurydaily.com 01 Dec '15, 9am

, Gian Giacomo Ferraris, CEO of Versace, explained its retail strategy for Japan, saying, “Even if it’s true that we have ...

UK top business brands call on PM to back clean...

greenpeace.org.uk 28 Nov '15, 9am

Ten leading businesses, including Tesco, BT, and M&S, have written to David Cameron on the eve before a crucial climate su...

Just why are Louis Vuitton and other high-end r...

scmp.com 04 Dec '15, 9am

In the heart of Guangzhou’s Yuexiu district, the shopping centre La Perle is a symbol of luxury living in the southern mai...