29 Nov '15, 8am

CSUN luxe marketing expert wins book award in France - LA Daily News https://t.co/1jARTuY8J3 #branding #luxury

CSUN luxe marketing expert wins book award in France - LA Daily News https://t.co/1jARTuY8J3 #branding #luxury

The French now take a lesson from a Cal State Northridge business professor on how best to sell luxe from Louis Vuitton to Dom Pérignon. Marketing guru Franck Vigneron has won a 2015 Best Business Book of the Year award in Paris for his “Marketing du Luxe,” a primer written in French on how to peddle elite goods from haute couture to fine champagne. “This is quite an honor,” said Vigneron, a French native who helped pioneer the field of luxury market research in 1993 that now helps move $950 billion annually in sales, in a statement. “This field of research was marginal 22 years ago, but it is today a significant business subject, with … 31 MBA programs in the world. “It’s so nice today to see that I might have made a good decision to work years ago on something that I had a passion for, even though not so many people seemed to pay attention.” The Best Business Book of the...

Full article: http://www.dailynews.com/arts-and-entertainment/20151128/...

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