29 Nov '15, 1am

Luxury re-designed: Pearlfisher creates iconic Jo Loves brand identity - The Dieline (blog) https://t.co/5O6voxTKtZ #bran…

Luxury re-designed: Pearlfisher creates iconic Jo Loves brand identity - The Dieline (blog) https://t.co/5O6voxTKtZ #bran…

“We started with a simple white canvas and added elements that reflect my passion for British creativity and luxury – from the feel of the embossed Union Jack wrapped around each box to the rich red ribbon tied in a perfect bow.” -Jo Malone MBE Jo Malone has been described as an 'English scent maverick' and the woman responsible for creating some of the world's most-loved fragrances. After exiting the Jo Malone London brand in 2006, she returned to the fragrance industry with the launch of her new venture ‘Jo Loves’ to global anticipation in 2011. Following the opening of the first Jo Loves freestanding store in 2013, and most recently the launch of her first patent pending product innovation, Jo wanted a whole new look that instantly defined the luxury positioning of the brand whilst incorporating her personal design style. Having lived with an initial launch livery of re...

Full article: http://www.thedieline.com/blog/2015/11/14/luxury-re-desig...

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