28 Nov '15, 7pm

#branding #luxury

Twice a year, at the start of Pitti Uomo, the luxury-menswear industry’s biannual exhibition in Florence, designer Brunello Cucinelli hosts a lavish dinner for a few hundred of the most important menswear influencers in the world. The guest list includes fashion editors, directors, and stylists; department-store buyers; owners of prominent men’s clothing boutiques; and valued clients. Last June, the flock descended on Villa la Petraia, a grand residence in the Tuscan hills that once housed Italian nobility with names like Medici and Strozzi. As sunset approached, Cucinelli’s guests were treated to a magical view of Florence in the distance.

Full article: http://www.barrons.com/articles/the-cucinelli-philosophy-...

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