24 Aug '12, 3pm

The ‘face-kini’: China’s new beach trend

The ‘face-kini’: China’s new beach trend

A full head mask, also known as a ‘face-kini’, accompanied by a long-sleeve bodysuit, is the latest summer accessory in China. As reported by international media outlets, the ultimate alternative to sunblock in China is a full head mask with openings for the eyes and mouth. Women wearing the protective mask can be seen at a beach in the Shandong province in east China. According to the Daily Mail , the mask, designed seven years ago, also protects from insects and jellyfish and is available for 15 to 25 Yuan ($2.3 to $3.9). The summer accessory is worn by Chinese women who prefer to have pale skin over a suntan. Traditionally in Asia, a tan has been associated with physical labor in rural areas, whereas paler skin indicates a certain status. The ‘face-kini’ with its matching bodysuit seems to go one step further than the burkini, a swimsuit designed by the company Ahiida t...

Full article: http://www.luxuo.com/design/face-kini-china.html

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