30 Sep '15, 8pm

#LouisVuitton, #ChristianDior, #CalvinKlein Strongest On Social Media #luxury

#LouisVuitton, #ChristianDior, #CalvinKlein Strongest On Social Media #luxury

Rihanna at Christian Dior's fall '15 show in Tokyo. Getty Images. A fashion and luxury report released today by social intelligence company Brandwatch reveals that Louis Vuitton , Christian Dior and Calvin Klein had the strongest social media presence of the 32 brands studied, receiving the highest scores overall in the five categories considered. Brandwatch analyzed 721,140 social conversations revolving around 32 luxury fashion brands on Facebook and Twitter. The five categories used were social visibility, general visibility, net sentiment, reach growth and social engagement and content. Related Then and Now: Standout Supermodel Shoe Style According to a statement from Brandwatch, luxury fashion brands overall are missing opportunities to connect with their audience. Chanel had the highest social visibility, and Coach received the most positive sentiment. Brands such as...

Full article: http://footwearnews.com/2015/business/media/louis-vuitton...

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