30 Sep '15, 3pm

someone thinks that @BuzzFeedSF should be the focus of SF’s flag

To a design purist, San Francisco’s flag is all kinds of wrong. Dating from 1900 and featuring a phoenix rising from a crown of flames (a reference to the city’s recovery from the fires of the 1850s), it violates more than a few rules of good flag design. Roman Mars, host of the culty design podcast “99% Invisible,” is so bothered by our flag that he devoted a good portion of his TED talk earlier this year to dissecting it. “The phoenix doesn’t work,” he declares. “It’s a strange clip-art kind of thing.” The creature’s expression is weirdly imperious, the small ribbon of text below is vexing to decode (just try making out Oro en paz, fierro en Guerra —Spanish for “Gold in peace, iron in war”—from any kind of distance), and the whole thing is nearly impossible to casually doodle. For Mars, the fact that the city’s name appears on the flag is “pretty unforgivable.” After all...

Full article: http://modernluxury.com/san-francisco/story/what-would-re...

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John Rahaim

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