30 Sep '15, 9am

Saks shortens distance between New York and Toronto in international love story

Saks shortens distance between New York and Toronto in international love story

Image from Saks’ “I Left My Heart in Toronto” campaign Department store chain Saks Fifth Avenue is teasing the upcoming opening of its first Canadian locations by capturing a long-distance love affair that crosses borders. “I Left My Heart in Toronto” shows a romantic meet-up between bicoastal American blogger Alyssa Campanella and her Toronto-dwelling actor boyfriend Torrance Coombs in his hometown. As Saks prepares for the opening of two new stores in Toronto, showing Canada affection on its channels will likely resonate with its new potential consumers to the north. “Stories are the language of our imagination, so if you want to capture the imagination of a new market you need to have a compelling story that will help you to do that,” said Dave Rodgerson, a retail business development executive at Microsoft Canada , Toronto. “The story of Alyssa and Torrance is a nice w...

Full article: http://www.luxurydaily.com/saks-shortens-distance-between...

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