30 Sep '15, 8am

Pope Francis and corporate branding - Fox5NY #branding #luxury

Pope Francis and corporate branding - Fox5NY #branding #luxury

Fox believes Fiat will be the biggest winner. He expects the automaker will see a spike in sales of the Fiat 500, the model the pope used in the U.S. When the pope visited Brazil in 2013, the pontiff rode in a Fiat Idea and the company saw a jump in sales shortly after he left, Fox says. In spite of this, Fiat was careful not to use social media outlets to promote its brand while the pope was in town. The company quickly removed the few tweets it sent out about the pope. Fox believes Fiat realized that big brands tweeting about religion is risky, particularly with a pope who is so anti-capitalism. Loom and Leaf, however, let everyone on Twitter know that the Pope was sleeping on its eco-luxury mattress, sending out a photo of a bed with the pope's hat on the nightstand and the caption "O Holy Night." Fox says this worked because Loom and Leaf chose not to use the pope's im...

Full article: http://www.fox5ny.com/news/25923385-story

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