29 Sep '15, 5pm

Valentino highlights heel versatility in magician-themed video: Italian fashion label Valentino is reinforcing...

Love Latch heel by Valentino Italian fashion label Valentino is reinforcing the elemental role accessories play in fashion through a new social video promoting its Love Latch shoe. Brand designers Maria Grazia Chirui and Pierpaolo Piccioli often use accessories efforts to express the values of the Valentino house through the use of social prompts such as film. This tactic is appealing to established Valentino consumers, but may be more impactful for aspirational consumers due to the entry-level price point of accessories and footwear. Unlocked The Love Latch design is “the shoe of the season” characterized by multiple straps with micro eyelets for an edgy look. The style of shoe is available in different heel heights and colors, including black, white and red. In the video shared to social media, a golden hutch is opened to reveal the Valentino logo, which fades to show a ...

Full article: http://www.luxurydaily.com/valentino-highlights-heel-vers...

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