29 Sep '15, 4pm

rt @pursuitist Compass Box Tackles the Tasty Concept of ‘Luxury Whisky’ #luxury

rt @pursuitist Compass Box Tackles the Tasty Concept of ‘Luxury Whisky’ #luxury

“As whiskymakers, when we say ‘luxury’ what we’re talking about is the liquid, the flavor, the experience of enjoying the whisky,” Glaser notes. “Similar to what Magritte did with his painting of a pipe that claimed it was not a pipe, we wanted to see what would happen if we put a rare, old, expensive liquid in an explicitly ‘non-luxury’ container. Would it diminish the whisky in any way? Would the liquid inside be seen as less desirable simply because of what was written on the front label? Or would the true measure of the whisky prove to be the amber liquid inside? That’s what we hope to get people thinking about with this release.”

Full article: http://pursuitist.com/compass-box-tackles-the-tasty-conce...

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