28 Sep '15, 8am

Luxury brands show generous hearts through long-term St. Jude collaborations

Luxury brands show generous hearts through long-term St. Jude collaborations

Lancôme #LancomeGivesBack post During September, Childhood Cancer Awareness Month, a number of brands are doing their part to put a spotlight on the cause through partnerships with St. Jude Children’s Research Hospital. From fundraising campaigns to social initiatives and displays of solidarity, brands such as Lancôme, Brizo and the Trump Hotel Collection are leveraging their marketing skills to boost the profile of the medical center. Pairing up with a well-known organization and cause is often an effective way of making a larger impact. “St. Jude means something different to each of us – especially anyone whose lives have been touched by childhood cancer or another catastrophic disease,” said Brian Nobbe, Brizo brand director. “As a national sponsor for the St. Jude Dream Home Giveaway, Brizo actively works to raise awareness for the St. Jude initiative throughout the ye...

Full article: http://www.luxurydaily.com/luxury-brands-show-generous-he...

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