Ikea to launch hotel line

Ikea to launch hotel line | LUXUO Luxury Blog

luxuo.com 17 Aug '12, 3pm

Ikea to launch hotel line

Swedish furniture giant Ikea plans a one-billion-euro move into the hotel sector, opening at least 100 hotels in Europe. “We’ve been searching for property across Europe for a while and we’ll announce in a few weeks where we’ll open our own hotel,” Svenska Dagbladet quoted as saying Harald Mueller, the Ikea group executive in charge of the project. The daily said Ikea plans to open “at least 100 hotels” in Germany, Belgium, Britain, the Netherlands and the Baltic states. Construction of the hotels will be funded from revenues from the Ikea brand, which the company recently valued at 9 billion euros, but will not bear the company logo and be operated by a hotel management company. The hotels will also not be filled with furniture from Ikea, which specialises in inexpensive furnishings that consumers assemble themselves. The investment is expected to total around one billion...

Full article: http://www.luxuo.com/hotel/ikea-to-launch-hotel-line.html

Tweets

@PatchouliW » 20 Aug '12, 12pm
RT @ButtercupD: RT @Luxuo: Would You Check Into the Hotel #Ikea? [link]
@Luxuo » 20 Aug '12, 11am
Would You Check Into the Hotel Ikea? [link]
@janfriman » 19 Aug '12, 4pm
Get A Room - at IKEA! | Ikea to launch hotel line [link]
@THEREPUBLIK » 19 Aug '12, 4am
@THEREPUBLIK: [InceptiveOps]: Ikea to launch hotel line #Buzz [link]
@THEREPUBLIK » 19 Aug '12, 4am
[InceptiveOps]: Ikea to launch hotel line #Buzz [link]
@InceptiveOps » 19 Aug '12, 4am
Ikea to launch hotel line #Buzz [link]
@bilbaobab » 18 Aug '12, 9am
i think it would work nicely. RT @Luxuo: Should #Ikea get into the hotel business? #hotels [link]
@Luxuo » 18 Aug '12, 9am
Should Ikea get into the hotel business? #hotels [link]
@billymelnyk » 18 Aug '12, 1am
Ikea to launch hotel line [link] - you may need an Allen key to get in the mini bar
@saskia_staal » 17 Aug '12, 6pm
Als je het maar niet zelf in elkaar moet zetten RT Ikea to launch hotel line [link] via @zite
@nine87sa » 17 Aug '12, 4pm
RT @BrandedLuxury: #luxury Ikea to launch hotel line - Swedish furniture giant Ikea plans a one-billion-euro move into the hotel sector... [link]
@EmilioTemplario » 17 Aug '12, 3pm
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@QuintessClub » 17 Aug '12, 3pm
Your room will require some assembly, but comes w meatballs! RT @luxuo: Ikea to launch hotel line [link]
@DandDgroup » 17 Aug '12, 3pm
Ikea to launch hotel line [link] #DollarAndDream
@ilbarrak » 17 Aug '12, 3pm
"@elitistview: Ikea to launch hotel line [link]"
@felicityduke » 17 Aug '12, 3pm
oh yawn RT @Luxuo Ikea to launch hotel line [link]
@MissSmartFlyer » 17 Aug '12, 3pm
I guess this makes sense? RT @Luxuo: Ikea to launch hotel line [link]
@NETWORKPRIVE » 17 Aug '12, 3pm
Ikea to launch hotel line [link] #NetworkPrive
@etcwater » 17 Aug '12, 3pm
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@FashionSaleDeal » 17 Aug '12, 3pm
Ikea to launch hotel line: Swedish furniture giant Ikea plans a one-billion-euro move into the hotel sector, ope... [link]
@Luxuo » 17 Aug '12, 3pm
Ikea to launch hotel line [link]
@jannieville » 17 Aug '12, 8pm
Ikea to launch hotel line [link] via @zite
@BrandedLuxury » 17 Aug '12, 4pm
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@gpidesign » 17 Aug '12, 3pm
RT @Luxuo: Ikea to launch hotel line [link]
@SaleRackShawty » 17 Aug '12, 3pm
RT @Luxuo: Ikea to launch hotel line [link]
@elitistview » 17 Aug '12, 3pm
Ikea to launch hotel line [link]
@InfiniteREO » 17 Aug '12, 3pm
Ikea to launch hotel line: Swedish furniture giant Ikea plans a one-billion-euro move into the hotel sector, ope... [link]
@Boutique_travel » 17 Aug '12, 3pm
Ikea to launch hotel line [link]
@AtlFashionWeek » 17 Aug '12, 3pm
Ikea to launch hotel line: Swedish furniture giant Ikea plans a one-billion-euro move into the hotel sector, ope... [link]
@valorosbespoke » 17 Aug '12, 3pm
Ikea to launch hotel line [link]
@WineTastingN » 17 Aug '12, 3pm
Ikea to launch hotel line: Swedish furniture giant Ikea plans a one-billion-euro move into the hotel sector, ope... [link]
@AIGrp » 17 Aug '12, 3pm
Ikea to launch hotel line: Swedish furniture giant Ikea plans a one-billion-euro move into the hotel sector, ope... [link]
@etcWaterLtd » 17 Aug '12, 3pm
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@LuxuryNewsNow » 17 Aug '12, 3pm
Ikea to launch hotel line [link]
@TopSensesGroup » 17 Aug '12, 3pm
Ikea to launch hotel line: Swedish furniture giant Ikea plans a one-billion-euro move into the hotel sector, ope... [link]
@Dreams_Builder » 17 Aug '12, 3pm
Ikea to launch hotel line [link]