17 Aug '15, 6am

5 mobile best-practice tips for small businesses

Paul Cho is managing director of Headway Capital By Paul Cho The Internet, mobile and social media have ushered in a new normal when it comes to customers’ expectations. To compete with big businesses, small businesses need to be flexible enough to meet customers wherever they are, on their terms, and on the device they prefer. Increasingly, that preferred device is a smartphone. According to a study by Global Web Index, 80 percent of shoppers consider smartphones a close second, only to PCs or laptops (91 percent), as the most popular devices used to search the Internet. Mobile is key for successful customer interactions and transactions, and as a small business, you cannot afford to overlook the importance of investing in a positive mobile customer experience. Whether building a mobile site from scratch or working with one of the many cost-effective mobile site service p...

Full article: http://www.luxurydaily.com/5-mobile-best-practice-tips-fo...

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