29 Jul '15, 4pm

READ: Drawing The Line - The AM identity always shines through thanks to key design principles http…

READ: Drawing The Line - The AM identity always shines through thanks to key design principles http…

This article has been taken from the Summer 2015 issue of Aston Martin's official AM Magazine . Available now in Print and App format. From the Vulcan to the Vanquish, Aston Martin’s identity always shines through thanks to key design principles that have evolved over the years, says Jonathan Bell. Aston Martin’s new era is taking shape. The three-pronged launch at the Geneva Motor Show last spring was the first step in a new model strategy that is gathering pace. But underpinning CEO Andy Palmer’s commitment to a "broader portfolio of products" are the constants that have shaped Aston Martin for over a century: technology, craftsmanship and design. Marek Reichman, Aston Martin’s Chief Creative Officer, understands more than anyone else the importance of the company’s visual presence. Under his guidance, the Aston Martin Design Studio has pushed the company’s design ethos ...

Full article: http://www.astonmartin.com/en/live/blog/aston-martin-live...

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