16 Jul '12, 11am

True to our belief of quality over quantity, a look at luxury vs fast fashion

Luxury is a good thing. There, I’ve said it. I know in these straightened times it gets a bad rap – who, people ask, really needs a sleek high-end car, a bag made by artisans in an Italian village or champagne at their parties? France, the home to many of the world’s leading luxury brands, is even having its doubts. Well, at the Elysée Palace they are. President François Hollande has decreed that costs must be cut and a clear break made from the easy-with-the-euros reputation of his predecessor, Nicolas Sarkozy. So it seems the champagne will remain in the cellars and instead Muscadet is the order of the day at receptions. Ministers have been told to get smaller cars – one has even opted for a bicycle. Now here’s a very different story. But stick with me, they are going to segway rather nicely. Affordable fashion – aka fast fashion – brands such as H&M, Uniqlo, T...

Full article: http://www.monocle.com/monocolumn/2012/07/16/6772/

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