01 Jun '15, 8am

Luxury brands tap celebrity children as new brand representatives

Recently, however, some brands have begun reaching out to younger brand ambassadors, some even as young as infants, often the children of celebrities who already have large fan bases of their own, regardless of their ability to speak in full sentences or stand on their own. As brands begin to market more heavily to children, will these fashionista celebrity toddlers truly have an effect on brand perception and publicity?

Full article: http://www.luxurydaily.com/luxury-brands-tap-celebrity-ch...

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