31 May '15, 8pm

Luxury brands create VIP salons for their "elite customers"

Today, more than ever, it is essential for brands to provide an ultra-lux experience for its customers. High-end fashion houses like Louis Vuitton , Burberry and Christian Dior all are going the extra mile to improve the shopping experience with VIP luxury salons. What now has become a national and international trend, mobile salons is a dedicated space for the crème de la crème to go and do private shopping without having to mix with commoners. The suites are adorned with over-the-top furnishings; access is usually restricted by design with a hidden private entrance. In addition, this dedicated, private space is stocked with best champagne luxury brands have to offer. Burberry, in particular, debuted its VIP suite christened “Burberry Penthouse” last November. Located at the newly opened Rodeo Drive store, the penthouse is situated at the top floor of the store. It has it...

Full article: http://hauteliving.com/2015/05/luxe-brands-offering-shopp...

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