31 May '15, 8am

How #luxury #plussize #fashion will be the next big thing via @navabi

How #luxury #plussize #fashion will be the next big thing via @navabi

There are always exceptions to the rule, and in the world of fashion, Navabi fits that bill. As the first retailer of premium plus size clothes ever, CEO and co-founder Bahman Nedaei considers Navabi as a game changer for this controversial topic . And it’s a cute story: Finding a niche market, calling it out, getting laughed out before raising a €25 million backing earlier this year all sounds like an overly saccharine film script. Oh and CEOs and co-founders Nedaei and Zahir Dehnad are childhood friends. After realizing that over 50 per cent of the market wear plus sized clothing (size 12+) in Europe, Germany-based Navabi is now dominating the market. They won’t rest on their laurels though until they have changed the perception of premium plus size clothing for the better. Hot Topics found out more from one half of the leadership duo, Bahman Nedaei . Hot Topics: Talk us...

Full article: https://www.hottopics.ht/stories/consumer/rebels-cause-pr...

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