30 May '15, 1pm

2016 Cadillac ATS-V: What We Learned After Driving It - GM Authority (blog) #branding #luxury

When I first drove the ATS-V, I actually hopped directly out of the BMW M4 Cabriolet and into the Cadillac. Immediately I noted the ATS-V’s interior simply wasn’t as detailed . The BMW had shiny carbon fiber, which looks much more high-end than the matte carbon used on the ATS-V. It had blue ‘M’ stitching on the wheel, and M-branding everywhere you look. It felt special inside, whereas the ATS-V felt mostly like a standard ATS. There’s a bit of a lack of V- badging and of special stitching (Cadillac’s badge colors include gold and red. How cool would gold and red stitching be?). The tachometer and speedometer are a slight improvement from the downright bland gauges found on the standard ATS, but compared to the C63 and the frankly awesome LFA-style gauges in the RC-F, they feel way behind. It wouldn’t be so bad if the HUD was standard. Yet, it’s possible to overlook this t...

Full article: http://gmauthority.com/blog/2015/05/2016-cadillac-ats-v-w...

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