30 May '15, 1am

At I/O, More Evidence of Google's Complicated Relationship With iOS - Fast Company #branding #luxury

A month ago at its Build conference, Microsoft announced plans to make it easy for developers to convert iOS and Android apps for Windows 10 , with the goal of augumenting the app selection on its own operating system. At this week's I/O conference , it was Google’s chance to portray the state of its relationship with Android and iOS. The company delivered, further evolving the complex and contrasting ways it runs both toward and against the operating system that powers the iPhone and iPad—and sometimes just runs around it. Microsoft had a few iOS apps, such as OneNote, prior to the arrival of its new CEO Satya Nadella, who has prioritized cross-platform development and presided over the launch of ambitious versions of Office for iOS and Android . Google has a much longer track record of putting many of its leading apps in front of iOS users. These have included Gmail, Goo...

Full article: http://www.fastcompany.com/3046822/tech-forecast/at-i-o-m...

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