29 May '15, 9am

How much of a boost do celebrities give fashion campaigns?

“It’s all about context and combinatory play. With the right creative native fit, they drive the needle far for houses and collections from strong sales to viral iconic stickiness to build meaningful aspirationals,” he said. “The magic return on collaboration happens the brand and star truly align, passionately experimenting into new territory, while staying true to themselves and iconic heritage. Well-executed omnichannel one-offs can work, but longer committed campaigns as the face of the brand stand to reign supreme.”

Full article: http://www.luxurydaily.com/how-much-of-a-boost-do-celebri...

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