29 May '15, 6am

Suno designs for the creative bohemian woman - SFGate #branding #luxury

Suno designs for the creative bohemian woman - SFGate #branding #luxury

Who is the Suno woman? She’s an earner, Beatty says, pointing out that the artisanal production emphasis of the label puts its price point slightly higher than other comparable brands, and she isn’t afraid of a bold print or hue to help her stand out. She’s also busy, often juggling career, home life and possibly motherhood, with “barely enough time to put on lipstick when she goes out after work, let alone time to run home and change,” says Beatty with a laugh, herself the mother of 5-month-old son Laszlo. “She wants clothes that can carry her through those experiences that she can always feel beautiful in.”

Full article: http://www.sfgate.com/news/article/Suno-designs-for-the-c...

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