27 May '15, 9am

Fashion brands turn to visual social platforms for organic reach: report

Fashion brands turn to visual social platforms for organic reach: report

A number of fashion labels, such as Brioni and Hermès, have bypassed more established platforms such as Facebook and Twitter, choosing instead to expand their social presence to Instagram, a platform with high organic engagement levels. Different social platforms come with their own unique opportunities and challenges, as well as audiences, calling for a diversified mix of accounts to reach consumers with branded content.

Full article: http://www.luxurydaily.com/fashion-brands-consumers-turn-...

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