28 Jun '12, 10pm

Kate Moss and Karmen Pedaru For Salvatore Ferragamo's Autumn/Winter 2012/13 Campaign

Kate Moss and Karmen Pedaru For Salvatore Ferragamo's Autumn/Winter 2012/13 Campaign

Shot in the ornate Russian embassy by photographer Mikael Jansson, the models pose amidst antique furniture and interesting architectural elements. Massimiliano Giornetti, the creative director, wanted the campaign to bring forth a Czarist Russian comparison, which was behind the location choice. In one of the photos, Moss is resting atop a beautifully patterned couch, while in another Pedaru is standing rigidly in front of geometric mirrors, her stance enhancing her military-style coat. O'Pry is the height of refinement in a sleek tailored suit, seen sitting in a boardroom chair in front of Pedaru. The brand intended the women to represent two sides of the same feminine ideal (a woman who is both elegant and strong), while O'Pry is Ferragamo's image of the perfect cosmopolitan man. We love when fashion designers have a story behind their campaigns and we can't wait to see...

Full article: http://www.justluxe.com/fine-living/fashion/feature-17901...

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