30 Apr '15, 7am

Bag it now: the new handbag brands on the block

Bag it now: the new handbag brands on the block

The “It bag’s” death knell may have been clanging for a while now, but the recent spate of fantastic new bag brands suggests that our craving for arm candy remains alive and well. Strategy consultancy firm Bain & Co recently estimated that the global sales growth of accessories such as handbags and shoes has been decelerating, rising by only 7 per cent in 2013, compared to 16 per cent in 2012. It says that sales of personal luxury goods like handbags and jewellery grew 2 per cent in 2014 to €223 billion (compared with a 9 per cent compounded annual growth rate from 2009 to 2013). Bottom line, growth in handbag sales is still happening – just a bit slower. In an increasingly competitive marketplace, much of the growth in bag sales is now fuelled by niche brands that make a virtue of their peculiarities and rarity. Here are just two new perspectives, each coming from very di...

Full article: http://www.telegraph.co.uk/luxury/womens-style/69124/bag-...

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