27 Apr '15, 9am

Pucci mixes fashion and philanthropy to give back to Florence

Pucci’s SOS Battistero next to Baptistery of San Giovanni FLORENCE, Italy – From its beginnings, Emilio Pucci has always had a strong appreciation for its hometown of Florence, taking inspiration for designs from the historic city, according to the brand’s CEO at the Condé Nast International Luxury Conference April 23. Paying back the city which has played a part in shaping its brand over more than half a century, Pucci announced it is embarking on a charity project to help restore a landmark it holds dear. Preserving its own heritage is intrinsically tied to saving its local landscape. “Yesterday and today provided for tomorrow, and that’s really the effort I’ve been doing all these years, and making sure it’s relevant,” said Laudomia Pucci, CEO of Emilio Pucci . Giving back Ms. Pucci’s father set up his label in the family’s palazzo in 1950. Built between 500 and 600 yea...

Full article: http://www.luxurydaily.com/pucci-mixes-fashion-and-philan...

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