27 Apr '15, 8am

Ferragamo Museo instills brand pride in new employees: FLORENCE, Italy – Not only does the Ferragamo Museo ins...

Ferragamo Equilibrium video still FLORENCE, Italy – Not only does the Ferragamo Museo inspire consumer aspiration, it also establishes continuity of tradition among employees, according to two brand executives at the Condé Nast International Luxury Conference April 23. Salvatore Ferragamo was a prolific creative mind, leaving behind thousands of archived items that compose the bulk of his eponymous museum. When training new employees, visiting the museum is oftentimes the best way to impart the spirit of the brand. “Heritage is a direction, it’s a framework of ideas, of innovation, of talent, of style, of vision,” said Leonardo Ferragamo, director of Salvatore Ferragamo , Florence. “It is this philosophy that continues through times, and becomes a guiding line for the company,” he said. Look around Every luxury brand needs a coherent origin story that charts the founder’s ...

Full article: http://www.luxurydaily.com/ferragamo-museo-instills-brand...

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