23 Apr '15, 9am

Hermès CEO: Heritage brands must adapt to remain relevant

Hermès CEO: Heritage brands must adapt to remain relevant

Hermès spring/summer 2015 campaign FLORENCE, Italy – Since its founding in 1837, Hermès has had to adapt to changing times, requiring a balance of modernity with tradition, according to the brand’s CEO at the Condé Nast International Luxury Conference April 22. Helping it remain a presence over the years has been Hermès’ willingness to embrace new methods of communication and adapt its existing craftsmanship when working with what materials are available. As technology evolves, luxury brands must take the lead in a way which maintains their core values and aesthetic. “No matter how prestigious or old you are, you need to be relevant to your time to continue to exist,” said Axel Dumas, CEO of Hermès . Adapt and evolve During World War I, Hermès was sent by France to buy leather. However, the horse leather it previously used was not available in the United States, which only...

Full article: http://www.luxurydaily.com/hermes-ceo-heritage-brands-mus...

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