22 Apr '15, 3pm

Book Review: “The Management of #Luxury ”

Book Review: “The Management of #Luxury ”

Luxury branding is the favorite topic among the readers of this blog. My previous articles on how to manage luxury brands received the most number of shares and some passionate comments and opinions. Luxury brand management doesn’t receive the coverage it deserves, given the positive dynamics within the segment. According to Bain & Company , the number of consumers who shop for luxury products has tripled since 1995, reaching 330 million in 2013. Given the limited amount of information on the topic I am very happy to introduce you to another book dedicated to those in charge of managing brands in the luxury segment: “The Management of Luxury-A Practitioner’s Handbook” , published Kogan Page USA in 2014. Receiving this book was another confirmation of why I enjoy reading the printed editions: its covers have a nice velvety feel, and the choice of font and layout makes for a...

Full article: http://branduniq.com/2015/book-review-management-luxury-b...

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