22 Apr '15, 3pm

Luxury #Marketing: The Difference Between Fashion and Luxury Brands #Fashion #Luxury #Brands

Luxury #Marketing: The Difference Between Fashion and Luxury Brands #Fashion #Luxury #Brands

Product Design Changes frequently and drastically depending on the current popular trend. Iconic design that changes very rarely as an evolution, not drastic departure from the initial concept. Price Broad price range, depending on the brand positioning within its category. Inaccessible to most, price acts as a selection tool that limits the access to the brand. Price Discounts A very common strategy, in particular at the end of the season, when the product is no longer in fashion. Not advisable, the high price increases product desirability. Celebrity Endorsement Seeking endorsement from current trend setters in entertainment and sports is a very common strategy. Not advisable, as luxury brands transcend the current trends and celebrities. Product Line Can be broad-one product for each segment targeted. Very narrow-a flagship product and only few variations. Country of Ma...

Full article: http://branduniq.com/2015/luxury-marketing-the-difference...

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