22 Apr '15, 9am

Luxury brands must target new face of mass market: report via @LuxuryDaily

Luxury brands must target new face of mass market: report via @LuxuryDaily

As middle-class consumers lose discretionary spending power, and the gap between the rich and poor widens, it is increasingly important for brands to focus marketing strategies on the HENRYs. HENRYs are the new face of the mass-market consumer, and brands that are able to appeal to them will gain an edge over competitors in the luxury market.

Full article: http://www.luxurydaily.com/luxury-brands-must-target-new-...

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