12 Jun '12, 7pm

Luxury Real Estate Marketing Tip: Meet the Henrys!: As a luxury real estate marketing professional you need to...

Luxury Real Estate Marketing Tip: Meet the Henrys!: As a luxury real estate marketing professional you need to...

As a luxury real estate marketing professional you need to understand the Henrys. HENRY is the acronym for “High Earner, Not Rich Yet”. This level of affluent has an income of $100,000-249,999. What is of note is that the Henrys’ have increased their spending in the luxury sector, and they are probably the ones that have contributed to the uptick in home purchasing. According to the Luxury Market Report by Unity Marketing , Henrys make up 80% of the affluent marketplace, which is equivalent to 21.3 million households in the United States, a significant number in the luxury market. Their resurgence as buyers of luxury goods is a positive sign for the economy. They are the spenders in the category referred to as “accessible luxury”. Brands in the accessible luxury pantheon include Coach, Ralph Lauren, Tiffany, Kate Spade, Vera Wang, Michael Kors, Tommy Bahama, Restoration Ha...

Full article: http://www.dupontregistry.com/homes/blog/post/2012/06/12/...

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