31 Mar '15, 8am

Watchmakers tout craftsmanship in face of changing industry at Baselworld 2015

As with every Baselworld watch fair, held annually in Basel, Switzerland, watchmakers pulled out all the stops to emphasize that although the horology industry may be changing along with technology and consumer interest, traditional watchmaking is still a valued craft. During this year’s fair March 19-26, innovative craftsmanship jockeyed against smartwatches backed by fashion houses, showing where the industry is headed as well as its roots that have proved unshakable.

Full article: http://www.luxurydaily.com/watchmakers-tout-craftsmanship...

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