31 Mar '15, 7am

Stella McCartney Covers Our Latest Special Print Edition - The Business of Fashion #fashion #luxury

Stella McCartney Covers Our Latest Special Print Edition - The Business of Fashion #fashion #luxury

LONDON, United Kingdom — In a nondescript building tucked away on a quiet street in West London, Stella McCartney and her team are comparing the properties of a real leather shoe to the various non-leather swatches being considered for her brand’s Winter 2015 shoe collection. McCartney is wearing a cream blouse, open at the neck, with faded blue jeans and non-leather boots. Pinned up against the wall are boards labeled: “Heels,” “Mules,” and “Cutouts.” A large white table is scattered with moulds, lasts and uppers — as well as scissors, ID cards, empty glasses and a partially-eaten package of organic dark chocolate. Women of differing ages, ethnicities and body types come in and out of the room with a constant flow of new ideas and creative references while McCartney acts as a kind of real-time editor, deciding what colours, materials and shapes feel right for the upcoming...

Full article: http://www.businessoffashion.com/articles/people/stella-m...

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