30 Mar '15, 9am

Digital channels influenced $1.5T in-store sales in 2014: report: More than 70 percent of consumers expect bra...

Digital channels influenced $1.5T in-store sales in 2014: report: More than 70 percent of consumers expect bra...

Michael Kors uses Snapchat More than 70 percent of consumers expect brand digital channels to have knowledge of in-store product availability, according to a new report by L2. Accommodating both digital and in-store trends requires brands to adapt to ecommerce expectations of click-and-collect or free shipping, but also adhere to in-store demands. Many traditional brands face pressure from online retailers to offer better options for consumers turning to digital for both browsing and shopping. “While luxury fashion in the past required a high touch, in person sale, things have changed,” said Eleanor Powers, director, Insight Reports, L2 . “Overall fashion brands are still focused on online e-commerce conversion (e.g. by providing free shipping options).” Channel options Prior to interaction with a sales associate, 80 percent of United States consumers know what they want a...

Full article: http://www.luxurydaily.com/digital-channels-influenced-1-...

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