30 Mar '15, 8am
Brands must accommodate drastic shifts in retail landscape
5. Generational preference has changed from self to community The Baby Boomer generation was incredibly self-focused and interested in acquiring products. The Millennial generation has reassessed these values and is more concerned with quality over quantity. Social networking has created new and widespread communities that brands must find a way to market within. Instead of overwhelming the consumer with advertising in their face, they must integrate marketing strategies within the community and social networks.