30 Mar '15, 7am

Top 5 brand moment from last week

Audi billboard Brands are looking to personally connect with consumers through campaigns that focus on charitable actions, pets and personal wellness. Focusing on things that are close to home gains traction from consumers, both affluent shoppers and aspirational consumers. Also, including technology into a personal experience allows consumers to engage with the brand in different ways. Here are the top five brand moments from last week, in alphabetical order: Audi billboard German automaker Audi is showing off its new A7 Sportback h-tron quattro, which emits only water vapor, with a conceptual billboard made of the same gaseous material. The brand worked with creative agency thjnk to develop “disappearing billboards,” which broadcast an image of the car and a message onto clouds. Rather than sharing its message of its eco-friendly exhaust on a traditional out of home disp...

Full article: http://www.luxurydaily.com/top-5-brand-moment-from-last-w...

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