30 Mar '15, 6am

The urgency of mobile search engine optimization

Richard Chavez is senior director of search engine optimization at Piston By Richard Chavez The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise. A mobile-friendly site is crucial for customer engagement now and the foreseeable future. Why? Already mobile drives an average of two-thirds of total site organic traffic. SEO on the other side Now, Google has announced that, starting April 21, “mobile-friendliness” will be an official ranking signal for mobile searches. “Mobile-friendliness” simply means that a site renders an easy-to-navigate experience on mobile devices with responsive Web design or m-dot sites being examples of this. A less considered but important...

Full article: http://www.luxurydaily.com/the-urgency-of-mobile-search-e...

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