04 Jun '12, 4pm

What's the philosophy behind all Mercedes-Benz Design? Find out more at:

What's the philosophy behind all Mercedes-Benz Design? Find out more at:

Aspiring to a perfect symbiosis of the historic past and the future is central to the design idiom. "What I particularly like about our work and Mercedes-Benz is that we have the opportunity to take something from the past and modernise it, to create something new from it for future generations, to improve and enhance it, shaping it to match the new century," explains Professor Wagener. Effortless superiority, dynamism, elegance, but also safety, reinforcement and quality are indispensable attributes which even Professor Wagener has inherited. "Mercedes-Benz is like a chess board on which 125 years of history are lined up. It is up to us to decide what we will keep and what we will discard. In the past we were allowed to do anything when designing each new model. It was a very creative process but resulted in completely different products. By contrast, our main objective i...

Full article: http://www5.mercedes-benz.com/en/design/mercedes-benz-one...

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