30 May '12, 6pm

French luxury brands fight back against fakes

French luxury brands fight back against fakes

French luxury brands from Chanel to Vuitton on Wednesday launch a campaign with several European countries to fight back against the increasingly lucrative and damaging flood of counterfeit goods . The global market for luxury fakes has exploded, fed by Asia where 85 percent of articles seized in Europe are produced and the increasing popularity of on-line shops that give the buyer a sense of anonymity and impunity. To fight the scourge, the Comite Colbert grouping 75 French luxury goods makers including Dior, Cartier and Remy Martin , is launching a poster campaign in French airports ahead of the summer to dissuade travellers from buying fakes. “You can call your lawyer with this telephone,” reads one of the posters, above a picture of a counterfeit Chanel mobile . France has the toughest anti-counterfeit legislation in the world, explains Comite Colbert boss Elisabeth Po...

Full article: http://www.luxuo.com/luxury-trends/french-luxury-brands-f...

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